Just finished The Startup Way by Eric Ries, a classic from 2017. One idea I find particularly compelling is the importance of shortening the distance between all types of innovation efforts, especially in R&D, and customer needs.
Will the product fit the market need? Will the current processes be supportive enough? Here are some key takeaways from the book:
The adoption of new operational concepts and processes, and ultimately the capacity to offer new products and services, can easily get lost in the corporate labyrinth, distancing the creators from the end-users. Integrating customer insights from the very beginning should make it easier to build solutions that meet real needs, resulting in optimized efforts, enhanced customer satisfaction, and increased confidence for future opportunities.
Breaking down silos and encouraging teams to work closely together, understanding customer pain points, and iterating innovative solutions in real-time are key concepts for more agile processes.
In short, by reducing the distance with the customer, Ries advocates for highly responsive organizations capable of pivoting from the original concept to the one that truly fits customer needs.
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